{"id":8012,"date":"2013-03-28T14:40:11","date_gmt":"2013-03-28T14:40:11","guid":{"rendered":"http:\/\/www.smartdatacollective.com\/index.php\/post\/indoor-locationing-hottest-new-tech\/"},"modified":"2013-03-28T14:40:11","modified_gmt":"2013-03-28T14:40:11","slug":"indoor-locationing-hottest-new-tech","status":"publish","type":"post","link":"https:\/\/www.smartdatacollective.com\/indoor-locationing-hottest-new-tech\/","title":{"rendered":"Indoor Locationing: The Hottest Thing in Tech"},"content":{"rendered":"<h2><span style=\"font-size: small;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"imgp_img alignright size-full wp-image-8011\" style=\"float: right;\" src=\"http:\/\/www.smartdatacollective.com\/wp-content\/uploads\/2013\/03\/Apple-buy-wifiSLAM1-300x168.jpg\" alt=\"mobile technology\" width=\"200\" height=\"112\" \/>Apple\u2019s acquisition of WiFiSlam is getting a lot of attention this week. <\/p>\n<h2><span style=\"font-size: small;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"imgp_img alignright size-full wp-image-8011\" style=\"float: right;\" src=\"http:\/\/www.smartdatacollective.com\/wp-content\/uploads\/2013\/03\/Apple-buy-wifiSLAM1-300x168.jpg\" alt=\"mobile technology\" width=\"200\" height=\"112\" \/>Apple\u2019s acquisition of WiFiSlam is getting a lot of attention this week. In a nutshell, WiFiSlam specializes in a technology that allows mobile apps to pinpoint users\u2019 locations through the interaction between their smartphones and standard wifi signals \u2013&nbsp;<a title=\"no GPS need apply\" href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2416988,00.asp\" target=\"_blank\" rel=\"nofollow external noopener noreferrer ugc\" data-wpel-link=\"external\"><strong>no GPS need apply<\/strong><\/a>. It\u2019s rumored to be a $20 million deal.<\/span><\/h2>\n<div class=\"post-content\">\n<p>This deal has lit the technology world on fire. Although no one knows what Apple\u2019s grand scheme is involving WiFiSlam, many are calling&nbsp;<a title=\"2013 the year of indoor locationing\" href=\"http:\/\/grizzlyanalytics.blogspot.com\/2013\/03\/apple-acquires-wifislam.html\" target=\"_blank\" rel=\"nofollow external noopener noreferrer ugc\" data-wpel-link=\"external\">2013 the year of indoor locationing<\/a>.<\/p>\n<p>Here is what to watch for in indoor locationing:<\/p>\n<ul>\n<li><strong>Precision<\/strong>&nbsp;\u2013 How close to the device\u2019s actual location does the solution get? WiFiSlam is said to get within&nbsp;<a title=\"2.5 meters\" href=\"http:\/\/techcrunch.com\/2013\/03\/24\/apple-acquires-indoor-gps-startup-wifislam-for-20m\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer ugc\" data-wpel-link=\"external\">2.5 meters<\/a>,&nbsp;but algorithms and strategies are constantly improving. Last week in testing, AirPatrol Corporation was within a foot of the device\u2019s exactly location.<\/li>\n<li><strong>Devices<\/strong>&nbsp;\u2013 What can the solution find? There are many devices that have wifi turned off due to security issues and, when wifi is off, the device cannot be detected by wifi only solutions. However, cellular devices continue to broadcast until the battery is removed. A solution needs to be able to locate both&nbsp;<a title=\"wifi AND cellular devices\" href=\"http:\/\/airpatrolcorp.com\/airpatrol-products\/airpatrol-zonedefense-lt\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer ugc\" data-wpel-link=\"external\">wifi AND cellular devices<\/a>. After all, high speed cellular is being built into being a common factor and has more range than wifi \u2013 a very attractive method of communication and data usage.<\/li>\n<li><strong>&#8220;So what&#8221; factor<\/strong>&nbsp;\u2013 Although&nbsp;<a title=\"this is cool\" href=\"http:\/\/beta.navigale.com\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer ugc\" data-wpel-link=\"external\">this is cool<\/a>, what\u2019s the point for enterprises, agencies, and corporations? The CTO doesn\u2019t need a coupon pushed for Keurig cups when he walks into the kitchen; the CTO needs security and device management that incorporates location. While here, the device can do THIS but when here, the device can do THIS but can\u2019t do THAT.<\/li>\n<\/ul>\n<p>The real power is in the idea of context-aware mobility and security. There are more location-based&nbsp;<strong>start-ups<\/strong>&nbsp;every day but are they filling the right gaps with the right capabilities? After all, everyone likes Keurig coupons but everyone loves another day without data breaches.<\/p>\n<\/div>\n<p><\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s acquisition of WiFiSlam is getting a lot of attention this week. Apple\u2019s acquisition of WiFiSlam is getting a lot of attention this week. In a nutshell, WiFiSlam specializes in a technology that allows mobile apps to pinpoint users\u2019 locations through the interaction between their smartphones and standard wifi signals \u2013&nbsp;no GPS need apply. It\u2019s [&hellip;]<\/p>\n","protected":false},"author":455,"featured_media":8011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[48,2,50,56,14,49,36,55,37,34,13,25],"tags":[1484],"class_list":{"0":"post-8012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-big-data","8":"category-business-intelligence","9":"category-data-management","10":"category-hardware","11":"category-inside-companies","12":"category-it","13":"category-location","14":"category-mobility","15":"category-new-products","16":"category-privacy","17":"category-security","18":"category-social-data","19":"tag-indoor-locationing"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/8012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/users\/455"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/comments?post=8012"}],"version-history":[{"count":0,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/8012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/media\/8011"}],"wp:attachment":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/media?parent=8012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/categories?post=8012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/tags?post=8012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}