{"id":793,"date":"2009-04-07T20:30:00","date_gmt":"2009-04-07T20:30:00","guid":{"rendered":"http:\/\/www.smartdatacollective.com\/index.php\/post\/17727\/"},"modified":"2009-04-07T20:30:00","modified_gmt":"2009-04-07T20:30:00","slug":"17727","status":"publish","type":"post","link":"https:\/\/www.smartdatacollective.com\/17727\/","title":{"rendered":"The Apologists"},"content":{"rendered":"
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A whole mini industry has recently been created in SAS based on justifying Jim Davis\u2019 comments<\/a> to the effect that: Business Intelligence is dead, long live Business Analytics. An example is a blog post by Alison Bolen, sascom Editor-in-Chief, entitled: More notes on naming<\/a>. While such dedication to creating jobs in the current economic climate is to be lauded, I\u2019m still not sure what SAS is trying to achieve.<\/p>\n

The most recent article is by Gaurav Verma, Global Marketing Manager for Business Analytics at SAS. He calls his piece: Business Analytics vs. Business Intelligence \u2013 it\u2019s more than just semantics or marketing hyperbole<\/a>. In this Gaurav asks the question: <\/p>\n

\n

Given that I have been evangelizing BI for more than 12 years as practitioner, analyst, consultant and marketer, I should be leading the calls of blasphemy. Instead, I\u2019m out front leading global marketing for the SAS Business Analytics framework. Why?<\/p>\n<\/blockquote>\n

One answer that immediately comes to mind is contained in the question, it is of course: \u201cbecause Gaurav is the head of global marketing for Business Analytics at SAS\u201d.<\/p>\n

Later in his argument, by sleight of hand, Gaurav associates business intelligence with: <\/p>\n

\n

Traditional and rapidly …<\/span><\/span><\/p><\/blockquote>\n<\/div>\n

<\/p>\n

<\/p>\n

\n

A whole mini industry has recently been created in SAS based on justifying Jim Davis\u2019 comments<\/a> to the effect that: Business Intelligence is dead, long live Business Analytics. An example is a blog post by Alison Bolen, sascom Editor-in-Chief, entitled: More notes on naming<\/a>. While such dedication to creating jobs in the current economic climate is to be lauded, I\u2019m still not sure what SAS is trying to achieve.<\/p>\n

The most recent article is by Gaurav Verma, Global Marketing Manager for Business Analytics at SAS. He calls his piece: Business Analytics vs. Business Intelligence \u2013 it\u2019s more than just semantics or marketing hyperbole<\/a>. In this Gaurav asks the question: <\/p>\n

\n

Given that I have been evangelizing BI for more than 12 years as practitioner, analyst, consultant and marketer, I should be leading the calls of blasphemy. Instead, I\u2019m out front leading global marketing for the SAS Business Analytics framework. Why?<\/p>\n<\/blockquote>\n

One answer that immediately comes to mind is contained in the question, it is of course: \u201cbecause Gaurav is the head of global marketing for Business Analytics at SAS\u201d.<\/p>\n

Later in his argument, by sleight of hand, Gaurav associates business intelligence with: <\/p>\n

\n

Traditional and rapidly commoditizing query and reporting<\/p>\n<\/blockquote>\n

Of course everything that is not \u201cquery and reporting\u201d must be called something else, presumably business analytics is an apt phrase in Gaurav\u2019s mind. To me, despite Gaurav\u2019s headline, this is just yet more wordsmithery. No other commentators seem to see BI as primarily \u201cquery and reporting\u201d and if you remove this plank from Gaurav\u2019s aregument, the rest of it falls to pieces. <\/p>\n

The choice of words is interesting. Recent pieces by SASers have applied adjectives such as \u201ctraditional\u201d, \u201cclassic\u201d and even \u201clittle\u201d to the noun-phrase \u201cbusiness intelligence\u201d in order to explain exactly what Jim Davis actually meant by his remarks. Whether any of these linguistic qualifications of the area of BI are required, separate from the task of supporting Mr Davis\u2019 arguments, remains something of a mystery to me. <\/p>\n

I for one would heartily like to move beyond these silly tit-for-tat discussions. My recommendations for the course that SAS should take appear here<\/a> – albeit in lightly coded form. <\/p>\n

Short of retracting Mr Davis\u2019 ill-thought-out comments, the second best idea for SAS might be to be very quiet about the area for a while and hope that people slowly forget about it. For some reason, it is SAS themselves who seem to want to keep this sorry episode alive. They do this by continuing to publish articles such as Gaurav\u2019s. While this trend continues, I\u2019ll continue to publish my rebuttals, boring as it may become for everyone else.
\u00a0<\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A whole mini industry has recently been created in SAS based on justifying Jim Davis\u2019 comments to the effect that: Business Intelligence is dead, long live Business Analytics. An example is a blog post by Alison Bolen, sascom Editor-in-Chief, entitled: More notes on naming. While such dedication to creating jobs in the current economic climate […]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2,7],"tags":[214,250,110,433,288,215,434],"class_list":{"0":"post-793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-intelligence","7":"category-data-warehousing","8":"tag-bi","9":"tag-business-intelligence","10":"tag-information-technology","11":"tag-jim-davis","12":"tag-management-information","13":"tag-sas","14":"tag-sas-bi-ba-controversy"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":0,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}