{"id":7245,"date":"2012-08-05T06:22:00","date_gmt":"2012-08-05T06:22:00","guid":{"rendered":"http:\/\/www.smartdatacollective.com\/index.php\/post\/olympics-sentiment-facebook-positive-thoughts-only-please\/"},"modified":"2012-08-05T06:22:00","modified_gmt":"2012-08-05T06:22:00","slug":"olympics-sentiment-facebook-positive-thoughts-only-please","status":"publish","type":"post","link":"https:\/\/www.smartdatacollective.com\/olympics-sentiment-facebook-positive-thoughts-only-please\/","title":{"rendered":"Olympics Sentiment on Facebook: Positive Thoughts Only Please!"},"content":{"rendered":"<div class=\"tweetmeme_button\" style=\"float: right; margin-left: 10px;\"><a href=\"http:\/\/api.tweetmeme.com\/share?url=http%3A%2F%2Fwww.conversition.com%2Folympics-sentiment-facebook-positive%2F\" rel=\"nofollow external noopener noreferrer ugc\" data-wpel-link=\"external\"> <\/p>\n<div class=\"tweetmeme_button\" style=\"float: right; margin-left: 10px;\"><a href=\"http:\/\/api.tweetmeme.com\/share?url=http%3A%2F%2Fwww.conversition.com%2Folympics-sentiment-facebook-positive%2F\"><\/p>\n<p> <\/a><\/div>\n<div class=\"alignright  wp-image-8545\" style=\"float: right; text-align: center; margin-left: 15px; margin-bottom: 1px;\">&nbsp;<\/div>\n<p>Those of us who do social media research know that the kinds of opinions you see in Facebook are often very different from what you see in Twitter, YouTube, or any other website. People gravitate towards the websites that best suit their personality which means every website has its own Olympic vibe.<\/p>\n<p>In the traditional world of market research, you can look at this as a sampling exercise. If you don\u2019t consider the opinions from one group of people, your research results will incorporate a massive confound.<\/p>\n<p>This chart demonstrates just how severe that confound can be. Facebook, the first website in the chart, contains the largest collection of positive verbatims. Specifically, 49% of Facebook verbatims are positive vs just 14% negative. However, among the full list of websites shown here, between 16% and 49% of the verbatims are positive, a huge range of 33 points. And, between 3% and 27% of the verbatims are negative, a range of 24 points.<\/p>\n<p>Perhaps another way to look at this is if you want to read something nice and be happy, go analyze Facebook. But, if you want to be a Negative Nelly, then head on over to Topix.com.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.conversition.com\/olympics-sentiment-facebook-positive\/olympics-sources-3\/\" rel=\"attachment wp-att-8643 external noopener noreferrer ugc\" data-wpel-link=\"external\"><img decoding=\"async\" class=\"alignright size-full wp-image-8643\" title=\"olympics website sources sentiment\" src=\"http:\/\/www.conversition.com\/wp-content\/uploads\/2012\/08\/olympics-sources2.png\" alt=\"olympics website sources sentiment\" width=\"500\" \/><\/a><\/p>\n<p><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Those of us who do social media research know that the kinds of opinions you see in Facebook are often very different from what you see in Twitter, YouTube, or any other website. People gravitate towards the websites that best suit their personality which means every website has its own Olympic vibe. In the [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15,39],"tags":[61,801],"class_list":{"0":"post-7245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-analytics","7":"category-sentiment-analytics","8":"tag-facebook","9":"tag-social-media-analytics"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/7245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/comments?post=7245"}],"version-history":[{"count":0,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/7245\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/media?parent=7245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/categories?post=7245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/tags?post=7245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}