{"id":6735,"date":"2012-03-05T17:29:00","date_gmt":"2012-03-05T17:29:00","guid":{"rendered":"http:\/\/www.smartdatacollective.com\/index.php\/post\/proctor-gamble-case-study-business-analytics\/"},"modified":"2012-03-05T17:29:00","modified_gmt":"2012-03-05T17:29:00","slug":"proctor-gamble-case-study-business-analytics","status":"publish","type":"post","link":"https:\/\/www.smartdatacollective.com\/proctor-gamble-case-study-business-analytics\/","title":{"rendered":"Proctor & Gamble – A Case Study in Business Analytics"},"content":{"rendered":"
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B<\/em>\"describe<\/em>est-in-Class Analytics Innovation Case Study\u2026Interesting article about P&G and Business <\/em><\/em><\/em>Analytics from InformationWeek, Feb 6, 2012.  Illustrates the way Business Analytics is becoming more central as decision making speeds up.  <\/em><\/p>\n

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B<\/em>\"describe<\/em>est-in-Class Analytics Innovation Case Study\u2026Interesting article about P&G and Business <\/em><\/em><\/em>Analytics from InformationWeek, Feb 6, 2012.  Illustrates the way Business Analytics is becoming more central as decision making speeds up.  <\/em><\/p>\n

P&G\u2019s has 127,000 employees and 300 brands sold in 180 countries.  P&G averages about 4 billion transactions daily. P&G CEO Bob McDonald has staked out a strategy to \u201cdigitize\u201d the company\u2019s processes from end to end, and Business Sufficiency, Business Sphere and Decision Cockpits is enabler of that agenda. <\/em><\/p>\n

P&G is building analytics expertise at a time when P&G is cutting costs in other areas, including eliminating 1,600 non-manufacturing jobs. The company\u2019s IT organization itself has cut $900 million in total spending over the past nine years.<\/em><\/p>\n

P&G is investing in analytics talent, even as the company cuts in other areas, to speed up business decision making.  CIO Filippo Passerini says he plans to increase fourfold the number of company staff with expertise in business analytics.<\/em><\/p>\n

CIO Passerini who leads the Global Business Services (GBS organization) is investing in analytics expertise (almost like a business competency center or center of excellence) because the model for using data to run a company is changing.<\/em><\/p>\n

Business Sphere and Decision Cockpits<\/h2>\n

P&G has made available to 38,000 users analytical solutions called Business Sphere and Decision Cockpits.  The Business Sphere was developed in partnership with BOI, Cisco, HP, SAP, Nielsen and TIBCO Spotfire.<\/em><\/p>\n

The first project, launched in 2010, is the Business Sufficiency program, which gives executives predictions about P&G market share and other performance stats six to 12 months into the future. At its core is a series of analytic models designed to reveal what\u2019s happening in the business now, why it\u2019s happening, and what actions P&G can take. The \u201cwhat\u201d models focus on data such as shipments, sales, and market share. The \u201cwhy\u201d models highlight sales data down to the country, territory, product line, and store levels, as well as drivers such as advertising and consumer consumption, factoring in region- and country-specific economic data. The \u201cactions\u201d analysis look at levers P&G can pull, such as pricing, advertising, and product mix, and provide estimates on what they deliver. (source: P&G Turns Analysis Into Action<\/a>).<\/em><\/p>\n

Business Sphere is the further integration of technology, visualization, and information enables leaders to drill-down into data to get answers in real-time. <\/em><\/p>\n