{"id":288516,"date":"2020-06-10T19:15:32","date_gmt":"2020-06-10T19:15:32","guid":{"rendered":"https:\/\/www.smartdatacollective.com\/?p=288516"},"modified":"2020-07-01T15:55:33","modified_gmt":"2020-07-01T15:55:33","slug":"chatbots-and-seo-how-can-chatbots-improve-seo-ranking","status":"publish","type":"post","link":"https:\/\/www.smartdatacollective.com\/chatbots-and-seo-how-can-chatbots-improve-seo-ranking\/","title":{"rendered":"Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?"},"content":{"rendered":"\n<p>The best thing for a business is to get as high as possible in as many searches as possible.&nbsp; Search engine optimization helps that and can boost your company to the top of many queries if done correctly.&nbsp; The more time a visitor stays on your website after clicking through on a search, the better your company will do with search engines.&nbsp; Chatbots can help with that- and in many other ways- and could boost your company higher: here&#8217;s how.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Chatbots<\/h2>\n\n\n\n<p>Although some people may find them annoying- for most companies, chatbots are beyond useful tools.&nbsp; Chatbots are automated scripts that can pop up when someone lands on your website.&nbsp; They&#8217;re able to answer simple questions, lead potential customers towards links to let them purchase your products, and can gather the information that will help you contact these leads later.<\/p>\n\n\n\n<p>They&#8217;re able to let customers feel close to your brand and will save you time on customer service.&nbsp; Chatbots can also pull customers back to your site if they click another tab, with notifications and chat-chime noises.&nbsp; They can be the change your website needs to help push customers to buy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Time On Landing Page<\/h2>\n\n\n\n<p>For search engine optimization, the more time visitors spend on the landing page, the better.\u00a0 Google can see how long someone is on a website when they click through, and the more time they&#8217;re there, the better they are to search for what they need.\u00a0 This step will push you higher on the ranking of websites, and higher in searches.\u00a0 It shows that you&#8217;re a quality company with a quality site.\u00a0\u00a0<\/p>\n\n\n\n<p>A professional <a href=\"https:\/\/www.bluewhalemedia.co.uk\/manchester\/web-design-manchester\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer ugc\">website design company<\/a> can utilize their skills in web development to optimize the total time spent on a landing page, especially with an advanced and useful chatbot. Users can take their time using and responding with a chatbot whilst browsing the website for a seamless and user-friendly experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can Get Better Ratings<\/h2>\n\n\n\n<p>Using a chatbot means your customers will get whatever answers they want right out of the gate.&nbsp; This use will keep them from clicking away to find answers elsewhere and make sure that your company serves people how you want them to get served.<\/p>\n\n\n\n<p>When customers rate sites or leave reviews, this can help boost your company&#8217;s authenticity and location.&nbsp; These will help move your company up in the ratings and show future customers that you&#8217;re reliable.<\/p>\n\n\n\n<p>Getting higher up in SEO ranking isn\u2019t worth anything if every review you have makes you look bad, or makes your company sound confusing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connect With Customers<\/h2>\n\n\n\n<p>A common issue a lot of sites have when they use chatbots is customers find them impersonal.&nbsp; This problem is an easy trap to fall into if you&#8217;re not careful.&nbsp; Every brand has a personality of its own, and people are noticing whether they know it.&nbsp; Your chatbot should have a character that matches your brand and show your customers what they can expect.<\/p>\n\n\n\n<p>Customer service interactions, like working with chatbots, can help your customers build a connection with your company.&nbsp; You can also ensure your company&#8217;s image comes off clearly in every chat, and you can <a href=\"https:\/\/www.drift.com\/chatbot-examples\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer ugc\">utilize chatbots for better communication<\/a>.&nbsp; You have a mission in mind for your company, make it clear in every interaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Collecting Data For Sales<\/h2>\n\n\n\n<p>This positive doesn&#8217;t directly affect how you show up in search engines, but the more purchases and reviews your company gets.&nbsp; Chatbots are powerful at collecting information and leading customers through an acquisition.&nbsp; Sites like <a href=\"https:\/\/www.topbots.com\/project\/nike-sneaker-style-facebook-bot-review\/#:~:text=Stylebot%20calls%20itself%20%E2%80%9CNike&#039;s%20bold,of%20options%20in%20each%20genre.\" data-wpel-link=\"external\" rel=\"external noopener noreferrer ugc\">Nike\u2019s use their chatbots to walk customers through<\/a> a personalized order and finalize more purchases than just using the site without it.<\/p>\n\n\n\n<p>Chatbots can also gather information to make it easier to reach out and contact leads if they leave your site without purchasing.&nbsp; You must follow up on these leads within twenty-four hours so that you are still fresh in the customer&#8217;s minds.&nbsp; If you wait too long, customers might move on to another idea or forget about why they looked up your service.<\/p>\n\n\n\n<p>It\u2019s vital that you gather any needed information and put it to immediate use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">24 Hour Customer Service<\/h2>\n\n\n\n<p>Having a twenty-four-hour call center available is way too expensive for most companies.&nbsp; It takes time in training, costs money in benefits and wages, and takes office space if you have a physical call center.<\/p>\n\n\n\n<p>A chatbot is always there to answer questions and close deals.&nbsp; This step, again, will keep people on your page longer, which will boost your rankings.<\/p>\n\n\n\n<p>Keeping a website means your business is global, so a chatbot will ensure you\u2019re available when your customers need you most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scalable As Your Ranking Grows<\/h2>\n\n\n\n<p>Unlike live customer service, which would require you to hire on more agents and lengthen your hours, <a href=\"https:\/\/kore.ai\/platform\/enterprise-features\/scalability\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer ugc\">chatbots are nearly infinitely available<\/a>.&nbsp; As your business grows, your customers won&#8217;t have to worry about losing contact with you when they need help.&nbsp; This pro will help your reviews and keep customers returning to your site any time they need you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guide Customers Through Your Site<\/h2>\n\n\n\n<p>Some companies have chatbots that guide customers <a href=\"https:\/\/acquire.io\/blog\/integrating-chatbots-into-conversion-strategy\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer ugc\">through their websites.<\/a>&nbsp; This tool is handy for multiple reasons- but mainly because it keeps customers on your site for longer.&nbsp; Showing your customers what the tools and tabs do on the website also informs them how to get the best service from you.&nbsp; This pro saves you time since you won&#8217;t have to answer customer questions that can quickly get answered.&nbsp;&nbsp;<\/p>\n\n\n\n<p>How your website and company rank on search engines is vital to how your company grows.&nbsp; If you use a chatbot correctly, you can push your website further up the searches.&nbsp; Nobody goes to the next page of a search unless they\u2019re desperate- use a chatbot and make sure your site performs to its potential!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best thing for a business is to get as high as possible in as many searches as possible.&nbsp; Search engine optimization helps that and can boost your company to the top of many queries if done correctly.&nbsp; The more time a visitor stays on your website after clicking through on a search, the better [&hellip;]<\/p>\n","protected":false},"author":8954,"featured_media":288517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"4003","_seopress_titles_title":"Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?","_seopress_titles_desc":"SEO practices are evolving rapidly. AI and Chatbots are playing a surprisingly important role in modern SEO tactics.","_seopress_robots_index":"","footnotes":""},"categories":[1939,4003,9],"tags":[1025,2786,853,2391],"class_list":{"0":"post-288516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"category-chatbots","9":"category-smartdata-collective-exclusive","10":"tag-ai","11":"tag-ai-chatbots","12":"tag-artificial-intelligence","13":"tag-chatbots"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/288516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/users\/8954"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/comments?post=288516"}],"version-history":[{"count":2,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/288516\/revisions"}],"predecessor-version":[{"id":288837,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/posts\/288516\/revisions\/288837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/media\/288517"}],"wp:attachment":[{"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/media?parent=288516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/categories?post=288516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartdatacollective.com\/wp-json\/wp\/v2\/tags?post=288516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}